L'Oréal iNOA

L'Oréal iNOA is an exclusive oil-powered colour experience featuring unique, patented ODS technology. The formula contains no ammonia, providing a more pleasant scent. The hair colour offers optimal scalp comfort and high colour intensity. The range includes 91 shades that can be combined to create an endless variety of colour results with a vegan formula.

iNOA is L'Oréal Professionnel's first ammonia-free, oil-based and vegan hair colour. The improved formula makes the product easier to use and apply. It has a more fluid, non-drip consistency and contains no added wax. The product is easier to apply, emulsify and rinse out. Provides up to 100% grey coverage*. Permanent hair colour.

The oil-powered system provides optimal scalp comfort and helps minimise feelings of discomfort throughout the colouring process. Hair quality is visibly improved, while long-lasting colour intensity is maintained with results that are 48% shinier*. The hair is nourished and moisturised, leaving it looking healthier. 97% of hairdressers consider the new formula pleasant to use.**** Transform hair colouring into a completely new experience for both you and your client.

Each tube is made from 95% recycled aluminium. This replaces 134 tonnes of newly produced aluminium with recycled material. Removing the instruction leaflets also eliminates almost 66 tonnes of paper.

1. Preparation

Wear suitable disposable gloves.
Use only the recommended iNOA developers in 10, 20 or a maximum of 30 volume, equivalent to 9%. Do not use hydrogen peroxide above 30 volume or 9%.
Follow the specified mixing ratios.
Do not use metal tools, such as clips or combs.
When using a shaker, open it immediately after mixing. This helps prevent the shaker from bursting or the product from overflowing. Use only with iNOA developers.
For each application, mix equal amounts of iNOA colour and developer using a 1:1 mixing ratio. Mix with a whisk until a smooth consistency is achieved.

2. Application

Apply to the roots and, when necessary, to the lengths and ends of the hair.
The development time is 35 minutes. Do not add water. The development time begins once the application to the roots has been completed.
Please note: When applying a white- or grey-hair coverage mixture to the roots, apply only the reflect shade to the lengths and ends.

3. Finishing

Once the development time is complete, emulsify the product very gently for a short time.
Rinse the hair thoroughly.
Finish with the specially developed iNOA Post or Metal Dx shampoo.
* Vegan formula: contains no animal-derived ingredients or by-products.